Successful Event Planning & Marketing
Holding Live Events? Workshops, Seminars, or Bootcamps?
You’re Overpaying & Leaving Thousands Of Dollars Uncollected - Reducing Your Profits At Every Single Event . . . Even If Your Making $1,000,000.00 Or More At Every Event You Do . . Want Proof
Dear Friend;
Are you an Information Marketer, or any other kind of entrepreneur or business owner who is currently putting on seminars, workshops, bootcamps, or live events of any kind?
If you are, you’re going to want to make sure you mark your calendar for
April 6th, 7th & 8th, 2009 and do whatever it takes to get to Cape Canaveral, Florida, to attend the Successful Event Marketing and Planning Building Blocks Workshop.
Why is this event so important to your business?
Every day, promoters leave hundreds of thousands of dollars worth of profit on the table by making strategic planning mistakes, paying too much for event related items, by making huge scheduling errors, by not negotiating enough with the potential event hotel, and by underestimating the size of the task of marketing and filling their events.
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Are You Finding It More Difficult To Fill Your Events
Now Than It Used To Be?
Many promoters are feeling frustrated by the changes in the market place. Clients and prospects are more cautious these days about shelling out their hard earned money to attend events, they’re more skeptical, and you have to work harder to get them to attend your events.
| At the Successful Event Marketing and Planning Building Blocks Workshop, we’re going to spend one full day talking about nothing but marketing strategies and how to fill your events. You’ll see what’s working
NOW, not what used to work. That means
putting butts in seats!
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It doesn’t matter if you’re an old pro who has put on multiple events for the last 10 years, and has been successful at it, or if you haven’t put your first event on yet. If you’re going to be putting on events in the future, you need the information we’re going to cover. Attending the Successful Event Marketing and Planning Building Blocks Workshop will make your life easier, you’ll be more profitable, now and for all the events you do in the future, and you won’t be surprised by anything that might come up during the marketing, planning or running of your events.
There’s no reason you can’t do the exact same thing. The only reason you haven’t already made these kinds of profits from your events, is that you’re missing a few of the critical key elements in your plans that will really make the difference. Together we’ll walk through campaigns and you’ll see what is working and what isn’t working so well.
You’ll know the exact steps to follow to make your next event a huge success for your clients, and
a big payday for you and your company.
But, here’s the most important part, we’re going to whittle down these marketing campaigns and show you how to
test and measure your results so you know almost immediately what’s working and what isn’t, so you can make
Instant Changes to what you’re doing to turn the tide in your favor.
And, that’s just the beginning, because you’ll also learn how to create an event that will awe your attendees and make them come back again and again and again. That means happy clients who spend money with you, not just once, but consistently over long periods of time!
They Use Powerful And Effective Marketing Techniques For Filling Seminars!”
“Very few people understand the whole picture when it comes to marketing. Gail & Diane have been using powerful and effective marketing techniques for selling products and filling seminars. They have a proven track record of generating massive amounts of cash with little investment just by skillfully creating marketing campaigns that WORK! They can turn a small start up business into a successful venture by using their experience in the information marketing business.”
Katerina Chase
Orlando, Florida
www.katerinachase.com
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There’s More To Know About Putting On Events Than
Just How To Market Them . . .
After we deliver all the latest marketing advice and spend the entire first day of the Successful Event Marketing and Planning Building Blocks Workshop giving you all the tools you need to fill all your future events, we’re going to spend the next 2 days talking about all the details of actually putting events on, and how to make your event as successful as possible – that means walking away at the end of your 2, 3, 4, or 5 day event, with a very nice deposit to put in your bank account.
After all, event marketing is a critical step in the process of making your events profitable and keeping your clients and members happy, but it is only one step – there are many more steps and component parts that are just as important.
For example, once you get a commitment from a client that they want to attend your event, and you get paid,
you’ll also need to know . .
- How to keep clients from cancelling and dropping out of your events.
- What you need to do with the
event sche dule to maximize profits.
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- The secrets to selling out your
hotel room block.
- The truth about the importance of your meeting room set-up, staging and back of the room sales area to your bottom line profits.
- Real facts about negotiating the hotel contract to reduce your costs and liabilities, all at the same time.
- Where the hidden money is in every seminar that almost every promoter overlooks.
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“Diane & Gail Will Add Thousands, Even Tens Of Thousands, Of Dollars To The Bottom Line Profit.”
The powerful, simple systems I learned from Diane & Gail helped me completely revamp the strategies I was using to promote and put on my own seminars and live events. Their methods are straightforward, easy to implement, and massively profitable.
Whether you’re a first time event promoter or a seasoned veteran who’s been doing events for more than 10 years, the tips and secrets you’ll learn from Diane & Gail will add thousands, even tens of thousands, of dollars to the bottom line profit of every event you do from now on.
Lorrie Morgan-Ferrero
Van Nuys, CA
www.red-hot-copy.com
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You’ll Need Great Marketing, Strategic Thinking, and Detailed Planning to Be Successful Hosting Events Now & In The Future
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Most promoters think about events only from the perspective of marketing them and then what goes on at the actual event. And, there are a lot of details that you have to be on top of just for the days you’re at the hotel, and actually doing the event, but there are about a 1,001 more details that you have to meticulously handle, think about, and strategize over before the event can even happen.
And, there are about 197 things you have to do after your events are over that contributes not only to the success of that event, but to all the events you have coming up in the future.
It takes real strategic planning and thinking to put on successful events.
It also takes knowledge and know-how. You have to know how to fill the room (market the event), but you also have to know how to deal with the hotel contracts, what to ask for, and what to expect to get in the way of concessions from the hotel. You also have to know how to put the right schedule together for your event, which speakers go where in the program, where to put the sales, and where to place the content or celebrity speakers.
All this and more goes into planning successful, profitable events. And, we’re going to cover it all in our 3 days together.
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You Can Make $100,000.00, $500,000.00, $1,000,00.00, or More At Your Events Too
At this point, you’re probably asking yourself how do I know all of this, what makes me such an expert, and why should you learn this information from me?
Those are exactly the questions you should be asking, and the reason you need to come to this event and learn this information from me is that I have been marketing and putting on events for the last 12 years. I have been involved in every aspect of marketing and planning events for as few as 47 attendees to as many as 513, events that made as little as
$66,514.75 to $1,127,522.06, and more. I’ve helped market, plan and manage many events that made over a million dollars!
That doesn’t just mean I was the event planner who showed up the day of the event or that all I did was negotiate hotel contracts. When I say I was involved in these events, it means I was directly involved in the day-to-day operations of and responsible for:
“Not only do I use them, but I refer my clients to them too!”
“When I need marketing help and advice on growing my company, Diane & Gail are the first people I call. Their strategies are simple, yet innovative, and I always see increased profits when I execute their ideas. Diane & Gail are known for implementing and executing business systems and marketing strategies for entrepreneurs and business owners. Their systems work – plain and simple, and we all need what they have. You’ll profit from doing business with them. I’m so comfortable and confident in Diane & Gail’s ability to provide top-notch marketing advice and service, that not only do I use them, but I refer my client to them too.”
Chris Mullins
The Phone Sales Doctor
www.greatbottomline.com
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- Marketing campaigns for the event.
- Online
- Offline
- Teleseminars
- Joint Ventures
- Voice Blasts
- Fax Blasts
- Telemarketing
- Direct Mail programs to fill the events.
- Designing follow-up and stick programs.
- Finding event locations.
- Negotiating the hotel contracts.
- Speaker contracts, communications and negotiations
- Paying speakers and making sure the splits were correct, and that all the cancellations and additional sales were accounted for.
- Setting up the meeting rooms to
maximize sales.
- Managing the sales table and approving all special orders or situations that occurred.
- Running credit cards
and being accountable for all checks and cash transactions
- Handling of all
Banquet Event Orders and Food & Beverage requirements with the hotel.
- Oversight of the
Audio/Visual
crew and equipment.
- Ordering seminar supplies
- Shipping all necessary supplies, name badges, give-aways, handouts, order forms, etc. to the event hotel.
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- Making sure all speakers products arrived at the hotel, getting it into the meeting room, and shipping it back to them, if there was any left over, after the event.
- Coordinating speaker paperwork (orders)
so all sales could be
shipped and fulfilled.
- Tearing down and packing up after the event and sending all the supplies back to the office.
- Processing the hotel bill
after the event to verify charges.
- Handling all celebrities, VIP’s, and special needs
during the event.
And this is just the tip of the iceberg of the things I do with regards to the hands-on details of event marketing, planning and management.
At the Successful Event Marketing and Planning Building Blocks Workshop, we’ll cover these details and many more.
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I don’t know anybody else who has this level of experience or who has been involved in putting on even close to the number of successful events that I have. That’s experience with all types of events, not just one kind, but in every kind of event imaginable. I’ve marketed and planned small, niche events, large multi-speaker events, events where the purpose was a high end coaching sale, content rich events, combinations of these events, and many more.
In addition, I have attended no less than 2 events every year for the last 12 years on my own – all different kinds of events, in different subject areas, in various niches, all over the United States and Canada. Attending events means, I don’t just go to learn and network, but to learn more about events and event planning and management.
I watch very closely and ask a lot of questions of the event and hotel staff in an effort to be able to determine, from the back-end, what’s going right and what could be going better. You’re going to benefit from all of this experience and research when you spend 3 days with us in Cape Canaveral, Florida in
April.
I’m going to roll back the curtain on all the inside secrets to doing events and making them profitable. We’re going to talk about things you’ve never even thought about for your events, and make more money at every event you do in the future because of it.
“There’s Nobody Better Than Diane Conklin!”
“I’ve been out speaking almost every weekend for over 2 years, and I can tell you of all the events I’ve been to during that time, the best run, most organized, and most profitable for me as a speaker were the events Diane Conklin was running. Bar none. There’s nobody better at planning and managing events than Diane Conklin!”
Jeff Adams
Upland, California
www.realestatewebprofits.com
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You’ll Leave With Actual Examples – A Manual Full of Contracts, Checklists & Samples to Use For All Your Future Events
Over the course of the past 10 years, working with hotel contracts for event promoters has changed quite a bit. Oh, the contracts themselves look pretty much the same, but the negotiations change with the economy, with the overall state of the hotel business, the seasons, and even with what’s going on in our country and oversees.
If you were doing events with less than 200 people prior to September 11, 2001, it was sometimes difficult to get the larger chain hotels to consider doing business with you without wanting to charge you for every little thing and without some big money guarantees with food and beverage commitments, room blocks, and audio/visual requirements.
After September 11th, all that changed. You see, hotels were starving for business, because people weren’t traveling as much, so
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many events got canceled or postponed – especially right after the tragic events happened. What happened during this time was that the hotels would practically pay you to hold your events at their facilities. And, this period lasted for several years as the hotels and businesses built back up to a more normal pace of holding events.
It was pretty routine, during that time, to get free meeting space outright (not tied to anything else in the contract like sleeping room block pick-up), free suites and sleeping rooms for all your staff members, plus free food and beverage.
That might seem hard to believe, but I have the contracts to prove it, and you’ll see them for yourself. We were almost always getting several thousand dollars worth of
FREE continental breakfasts and snacks, on a daily basis, written right into the contracts – and that wasn’t just at one or two hotels, it was all across the United States.
But, we’re no longer in 2001, we’re quite a ways from that, both on the calendar and in terms of what the hotels are willing to do now. But don’t worry, that doesn’t mean great deals and free stuff isn’t still available. It is – and it always will be. You just have to know the tricks to negotiating with the hotels you want to business with.
There are essential pieces of information you need to know
before you ever start negotiating with a hotel, that are critical to your success, in getting the best deal you can, and saving the most money you possibly can.
With this in mind, I have decided to show you actual contracts that I have negotiated with hotels for events. I’m going to show you the original contract that was sent to me and then show you all the changes that we made to get to the final contract that we agreed on with the hotel.
You’ll leave with both examples. You’ll have copies of the original contract and the final contract that was used for the event. And, we’re going to go over these contracts section by section so you fully understand what they mean and why you definitely want some clauses changed in every single contract you ever use with a hotel.
You will also leave with the addendums I use with hotels and copies of the clauses I add to contracts to make sure liability is minimized. You will NEVER again have to worry about a competitor being in the same hotel you’re using, on the same weekend you’re there, if you use the forms I’m going to give you in the event manual.
What’s more, we’re going to do a few live calls to hotels so you can see the process live and in person. You’ll hear what to say, and how to say it. You’ll get a chance to see how the hotels respond, what’s important to them and what’s important to us as event promoters, and how to handle that negotiation. You’ll also see how very different hotels are in how they handle this one simple item.
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This Event Will NEVER Again Happen
At Such A Low Price
I’ve already told you a few of the reasons I’m doing this event, and there are a variety of others, with the main one being I am going to make an Information Product on doing events, seminars, workshops, and boot camps, that covers all the details for a veteran, or new promoter, to go through so they don’t make some of the silly mistakes that promoters make every day, just because they don’t know. It’s not their fault. They just don’t have the right information to go on, so they make mistakes that cost them a lot of time and money.
Finding a hotel that has a space for your event, in the city you want to be in, is sometimes a big enough challenge, and that’s only the beginning. Then, you have to deal with the hotel sales department. That alone can be overwhelming. All of this is boiled down into simple, easy-to-understand language, steps, checklists, and more. All for you!
And, because this event is happening with really 2 purposes in mind,
1) giving you a great event with the latest information and tips on event marketing, planning and management,
and
2) Making a home study course/product to sell later, you get to take advantage by attending the Successful Event Marketing and Planning Building Blocks Workshop at a mind-blowing, ridiculously low cost.
You’re not going to invest the $10,000.00 this workshop is easily worth. Not even $5,000.00. You can come for the low price of only $3,495.00 – but if you
register NOW you can take an additional $2500.00 off the price of attendance as my special gift to you. You pay only $995.00 all at once, or in
2 easy payments of $527.00 – it doesn’t get much better than that!
If you’re still thinking that’s a lot of money to pay for an event, all you need to do is go back and look at the examples above about how easy it is to save money when you know how to deal with and play the hotel negotiation game, to see that this event will pay for itself the very next time you sign a hotel contract – or don’t sign.
AND, one tip alone regarding the hotel food and beverage system, will more than pay for the fee for this workshop. With that one trick,
you’ll save more than the cost of this workshop with what you save on the cost of just one continental breakfast at your next event. Guaranteed!
AND, that doesn’t include all the extra money you’re going to make when you employ the new marketing strategies you learn.
AND, , the extra thousands of dollars you’ll make when you change the structure of your meeting’s agendas to maximize profits.
AND, the staging and sales table tips and tricks that will have attendees lined up to give you their credit cards and wads of cash.
AND, the cost of the Successful Event Marketing and Planning Building Blocks Workshop is trivial in comparison to what you should be making in profits at your events. Even if you are charging as little as $527.00 for your events, you would pay for your attendance in as little as 6 registrations. If you’re charging more, it would take less – maybe as little as 1 or 2 registrations. If you’re running specialized, niche or boutique events, $3,000.00 is a fraction of what you’re charging for entrance into your events.
AND, there are at least 17 more items . . .
“They Know How To Put
Butts In Seats!”
Diane is a marketing whiz and an idea machine! She is well versed in all things marketing and has many amazing plans on how to get butts in seats for events, or people on lists. She’s helping Digital Buddha Studios be more profitable!
Viki Viertel
Minneapolis, MN
www.Digitalbuddhastudios.com
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What This Workshop Is Not . . .
The Successful Event Marketing and Planning Building Blocks Workshop is an event for promoters who want to use those
Small Hinges to Swing Big Doors.
If you’re a veteran promoter, you’ll walk away from this event knowing that you’ve left thousands of dollars on the table, spent way too much for hotels in the past, and were open to major liability if something had happened during your event, and knowing the exact changes you need to make to change all that in the future – and none of them are all that difficult to implement.
If you are new to event promotion you’ll also want to be at this event. Let’s face it, if you’re going to start, you might as well do it right the first time. You’re going to leave this event with all the knowledge you need to succeed at your first event and all the future events you do.
And, if you are currently using an event planner, or
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you plan to use one in the future, you need to come to this event so at least you know if you’re getting the best deal possible from your event planner.
Event marketing, planning and management is sort of like copywriting. You might hire all your copywriting out to a qualified, skilled copywriter. And that’s fine, but you better know enough about writing copy to know if what you’re getting is good copy, great copy, or bad copy, otherwise you’re throwing a lot of your money down the drain.
What’s the old saying?
You don’t know what you don’t know. Well that’s ok, but the real problem is if you don’t know that you don’t know, then you’re in serious trouble. Or, if you know but don’t do anything about it, well, that’s just not smart business.
Sticking your head in the sand doesn’t solve the problem. It just costs you more and more money. And, when it’s related to events, not knowing can cost you tens of thousands of dollars – sometimes more than $100,000.00.
And to prove it, here is an example of how not knowing about events can cost you a lot of unnecessary money. I recently got a call from a lady who had signed a hotel contract and was guaranteeing the hotel over $280,000.00 over the course of a 3-day event, and she wanted me to take a look at the contract.
Unfortunately, after the contract is signed, there isn’t a whole lot that can be done. You see, the hotel isn’t really motivated to take less money, or give you concessions that they didn’t originally promise in the contract.
She negotiated, or didn’t negotiate, as is more correct in this case, the contract with the hotel and because she wanted to do it herself, saving a few bucks in the short term, she ended up costing herself over $150,000.00 more than she should have.
If she knew the secret negotiation tricks you’re going to learn at the Successful Event Marketing & Planning Building Blocks Workshop, she could have saved herself that money. Or, she could have paid an experienced event planner just a few thousand dollars to have handled all the details for her.
“WOW! I was blown away!”
I love Diane Conklin and Gail! I am HUGE fans of theirs!
I recently had the opportunity to speak at a “Ted Thomas Seminar” that Diane and Gail
organized and facilitated. WOW! I was blown away by their total control of every aspect of the event! Their attention to detail was superb! They were so easy to work with, so proficient and professional! They have the ability to make everyone (including me) look VERY good!
Ted’s event was outstanding! It appeared to be an extremely profitable seminar in every way.
Ted is a masterful speaker and seminar promoter, and to have Diane and Gail behind the scenes “making it all go off like clockwork” was profoundly impressive!
Enthusiastically,
Tim Paulson
Pleasant Grove, UT
www.TimPaulson.com
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So, let’s get back to what this workshop also is not. It’s not:
- A multi-speaker sell-a-thon where you’ll be listening to outside speakers who are selling their products and services. At this workshop,
you’ll be learning from me and only me. (I might bring in an audio/visual expert to talk to you, not that I can’t give you the basics, but he knows all the angles on this – but he won’t be selling anything).
You’ll get the real scoop on what make workshops profitable and how you can marketing and promote your own events.
(Not that there’s anything wrong with that format if that fits your event goal – we’ll be discussing all the different formats you might chose for your events at the Successful Event Marketing and Planning Building Blocks Workshop).
- An event where you’ll be just one of hundreds of people in the crowd. I’m
limiting this event to no more than 50 primary participants, even though the hotel meeting room will hold about 135 people classroom style.
- A marathon 3 days where you’ll be in the meeting room until midnight every night. We’ll start at 8:00am every morning and finish
about 6:00pm every evening (probably earlier on the 3rd day). We’ll take long enough breaks so everyone can go to the bathroom, get something to drink, network some, and get questions asked. And, you’ll have time in the evenings, when we finish, to have a nice, relaxing dinner and to get a good night’s sleep.
- Based on theory and stuff you can read in a book somewhere. Instead, you’re going to get the down-and-dirty, nitty-gritty facts about how to marketing, plan and have hugely profitable events. And, it’s all from real-life, lessons learned (sometimes the hard way), from doing workshops, seminars, bootcamps, and live events over years of experience.
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In the 3-day Successful Event Marketing and Planning Building Blocks Workshop, we’re going to discuss and dissect all your questions, challenges and issues as they relate to events, marketing your events, planning your events, putting on your events, and event what you should be doing after your events – both to prepare for the next one, but also as follow-up to the one you just completed.
“My Event Was More Profitable Because Of Diane’s Expertise!”
I hired Diane Conklin and Complete Marketing Systems to help me market, plan and manage my very first live seminar - the Ultimate Profit Explosion Bootcamp.
Wow! Did we have a great event, and one of the biggest reasons was because of Diane. She took care of everything – challenges with the hotel, meeting room set-up, all the speaker’s needs, making the sales table more profitable, tearing down after the event was over, and she even sent me speaker recap sheets after the event so I knew exactly what my sales numbers were.
I highly recommend their services. They did a great job from the beginning until the very end!
Hiring Diane will definitely make your event run smoother – and it will also help you be more profitable!
Howard Anderson
Hopewell, NJ
www.longviewretail.com
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My Guarantee To You!
I am so sure you’re going to not only profit from this event, but also gain valuable insight into event marketing, planning and management, that I’m going to offer you my unconditional money back guarantee.
Register to attend, come to the first day of the event, sit in, take notes, ask questions, check out all the examples and resources in the manual and fully participate. If you don’t agree that you learned more about how to market events and make them successful in the first day than you ever have before, then I’ll give you 100% of your money back – no questions
You can’t go wrong! There’s nothing to lose, and everything to gain.
We both know the biggest money-makers in your business can and should be the live events, seminars, workshops, and bootcamps you hold every single year.
You owe it to yourself to do whatever it takes to get to Cape Canaveral, Florida,
April 6th, 7th,& 8th – it will be the one thing you did in 2009 to guarantee you increase your profits. If you don’t add thousands upon thousands of dollars in profits and savings to the bottom line of your events next year, and in the years to come after attending this event, you should probably stop doing events altogether.
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While in Cape Canaveral, You be Staying at
The Radisson Resort at the Port
8701 Astronaut Boulevard , Cape Canaveral Florida 32920
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Welcoming Atmosphere at Cape Canaveral Hotel
Conveniently located, our hotel is near Port Canaveral cruise ships as well as several other nearby Cape Canaveral attractions, beaches, shopping and restaurants. Our hotel in Cape Canaveral provides a warm and welcoming atmosphere certain to please business and leisure travelers alike. Come stay with us at the Radisson Resort at the Port on your next Cape Canaveral stay.
Hotel Amenities
- High-Speed Internet
- Pool
- Fitness Center
- Suites
- Beach Access
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Here’s How You Reserve Your Spot Now!
Register TODAY and YOU'LL SAVE $2,500
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YES, Diane, Count Me In. I want to register now for the Successful Event
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Marketing and Planning Building Blocks Workshop and save a Whopping
$2,500.00.
This is a GREAT Deal.
I’ll pay only
$995.00. |
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Look forward to seeing you in April –
Sincerely,
 Diane Conklin Co-Founder Complete Marketing Systems, LLC
P.S. – Don’t forget, if you hurry, you can
save $2,500.00 off the regular workshop price,
and, if you act Now. You pay only $995.00 to attend all 3 days.
But hurry, it’s a very limited time.
P.P.S – Seats are extremely limited for this event. There will not be more than 50 people in attendance – once the seats are filled, nobody else will be permitted into the event.
P.P.P.S. – Would you like to bring a staff member? You can add up to 2 staff members for only $295.00 each.
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Ordering is fast, easy, and 100% secure.
You will have immediate access to
everything once you place your order.
Complete Marketing Systems, LLC
1850 N. Courtenay Parkway, Suite 103-14 Merritt Island Florida, 32953 Phone: (866) 293-0589 • Fax: (321) 449-0244
www.completemarketingsystems.comCopyright © 2008 All Rights Reserved
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